Who is it for?  Think about the end user and what they’ll be doing with the garment.

Doing a little customer profiling can go a long way towards making your project a success.  Is the demographic mostly Male or Female?  Or, a mixture of both.  If it is a mixture you may want to consider using unisex or some women’s specific garments for your project.  What is their socio-economic status? Which ties directly into the conversation below regarding knowing your ideal retail price.  Are the garments for people who are fashion conscious or not?  If they are fashion forward you’ll want to look at using garments done in contemporary fabrics and fits which are generally lighter-weight and more form fitting (however that is a generalization).   If not, there are plenty of great garments out there done in more traditional fits and fabrics.  Are they environmentally conscious?  There are a number of things that can make a garment more sustainable but the main ones are being made from environmentally friendly textiles or made closer to home, or both.  The bottom line here is that a yoga studio will probably use different garments than a construction outfit.  Think about these things and let us know the details of your customer/end user so that we can help guide you into the right styles and decorations for project.

We’ll cover retail, promotional, performance and workwear type projects here.


Retail garments are typically resold and developed on a finer quality garment.

It’s always good to have an ideal retail price for your garment and know that 100% markup (or Keystone margin as its referred to) from our cost to you is the standard for most apparel products.  This will determine other variables of the project like what blank to use and what can be spent on decorations.  For instance, if you want to sell a t-shirt for $30 you can use a more premium blank and add more decorations (like printed size tags and clip labels) than a shirt that will retail for $18.   Also consider how long you will offer the product.  Is it a definitive piece that you’ll offer year round or a seasonal style with a limited shelf life.  If it will be offered year-round you’ll want to make sure you’re using popular garments that are universally liked and stocked by suppliers.  If it is seasonal you may want to use a novelty garment that is unique in your collection or for the season.


Promotional Garments are typically given away and are developed on a more economical platform.

If it is promotional think about what you want to get out of the item.  Are you looking to keep costs down and get a lot of garments on people or do you want to focus on quality so that the end product is worn more often. Also consider using a standard fit that will be more compatible with a variety of body types. Remember that you will be handing these out to the general population and likely at an event so keep a simple product assortment that will be easy to manage.


Performance garments are typically used in team or active settings.

Will this be used as “active wear” and require performance properties such as stretch, moisture wicking and quick drying. You’ll find performance options in all categories we’re covering here and there are plenty of contemporary garments on the market that walk the line between being fashionable and performance driven.


Workwear and uniform projects are typically purposed for onsite settings.

Typically with workwear you want to focus on heavier weight, durable blanks that hold up well under working conditions.  With corporate wear and uniforms think about employees end use of the garment. Your dollar towards durability goes a long way here, quality garments may cost more but they generally shrink less, hold their color longer and wear at a slower pace.

Thanks for reading and we look forward to working together to make quality goods that your customer or end user will love.

Why work with The Foundry over other shops?

  1. Ability: Our 4,000 sqft shop is full of top of the line equipment and experienced operators. With garment printing, embroidery, patches, sewing and printed vinyl all in one place we are the one business relationship for all your private label needs.
  2. Creativity: Our staff is passionate about apparel, art and trends both current and classic. This passion drives a know-how in our design and application approach to creating custom apparel. We help take your ideas and put them into a format that is both compatible with and unique to your intentions.
  3. Resourcefulness: We always promote the scenario where quality and affordability meet. There are multiple ways to execute any custom apparel project and you can count on us to plan around the best results for a practical value while maintaining our quality first credo. The Foundry’s extensive in-house resources makes for as little 3rd party vendor involvement as possible.
  4. Accountability: We hold ourselves accountable to the quality of product and customer experience. We encourage our customers to share their thoughts to help us meet our commitments and deliver elevated results. Understanding the customers expectations, meeting them and managing concerns is what makes us Seattle’s one stop shop for quality custom apparel.
  5. Convenience: It is our job to know the process and be able to convey that information to the customer for their assurance. Our invoicing system outlines all of the garment and print information. We provide detailed mockups for every project with live approval and payment links. As well as due date and shipment tracking all from a single invoice view. This makes staying in know about your project easy and streamlined. We can ship to anywhere in the country or you can pick up from our location in South Seattle.

If you are looking to create the best custom garments and a value rich relationship look no further than The Foundry Print Shop Seattle.

Our Service Area Includes: Seattle | Olympia | Spokane | Bellevue | Everett | Bellingham | Tacoma | Vancouver | Whitefish | Portland | Tri-Cities