The top five most popular product categories for business branding are wearables, writing instruments, bags, calendars, and drinkware. But promotional items like bags often offer increased versatility and visibility to a wider audience. If you’ve recently purchased custom woven labels for promotional apparel like bags, it helps to know how to distribute them efficiently and for maximum visibility potential. Here are just a few strategies to keep in mind if you want to make the most of your business’s promotional bags and branded apparel.


Rewards for Customers and Employees


First, promotional bags and accessories make a great gift to reward customers and/or employees. It’s easy to hold a raffle on social media and request for people to ‘share’ the post to be entered. The winner can receive a bundle of promotional items. Internally, you can give out promotional items as holiday gifts for your employees, a gift for the employee of the month, or any type of culture initiative. Between customers and employees, you’ll have no problem gifting promotional bags, and this investment will continue to represent your company through company-specific branding and labeling.


Donate to Local Charity


Bags are one of the most versatile and useful types of promotional products. With this in mind, consider donating a set of bags with promotional labeling to a local charity or school function. Not only will you help to improve brand awareness and get the word out about your company, but you’re contributing to a good cause at the same time. Plus, philanthropy goes a long way for all types of businesses.


Fill With Printed Material


Finally, it’s a good idea to make a habit of filling a promotional bag with other paper materials relevant to your business, e.g., business cards, coupons, and folders, and bring the bag to any and all company or promotional events. This makes it easy for you to keep all of your documents organized and ready to hand out to potential customers at a moment’s notice.


On average, consumers are exposed to 3,000 ads and promotional messages every day. Knowing how to make the best use of silkscreen projects like promotional bags can help you to improve brand awareness.