Approximately 91% of consumers have at least one promotional product in their kitchen, 74% have at least one at their workspace, and 55% have at least one in their bedroom. That being said, there are endless opportunities to promote your brand with personalized woven patches and more. When it comes to branded apparel, many people are fooled by some common misconceptions about the screen printing process, which is the primary way custom sew on patches are created. Don’t let these common myths about the screen printing process fool you:
Screen printing is expensive.
A lot of people seem to be under the impression that screen printing services are quite expensive. But this isn’t the case at all. Screen printing technology has developed to become rather advanced over the years, and now, t-shirts and other branded apparel can be created quickly, efficiently, and with high-quality materials, at a price, you can afford.
Screen printing doesn’t help to advertise your business’s brand.
Again, this is a common misconception. A lot of people simply don’t think that promotion apparel is the right way to market their brand, but the right promotional items are incredibly practical. Consider this: about 53% of people who own a promotional item use that item at least once a week. This means that your customers will think of your business and brand each and every time they use your promotional item.
Screen printing is only suitable for bulk orders.
Finally, this myth is what steers many people away from the idea of screen printing. But you can rest assured that it’s not always true. As is the case with most retailers, bulk orders generally have better pricing options, but it isn’t necessary to order more than you need so you can order at all. Talk to your local printing provider for silkscreen projects to hear more specifics about your options as well as their prices and policies. Many providers may also be willing to mix and match different types of apparel and branded items, so customers can get as much of a variety as possible.
On average, consumers are exposed to 3,000 ads and promotional messages every day, making it more important than ever to promote your business and brand properly. For more information about silkscreen projects, contact Foundry Clothing.