\Approximately 91% of consumers have at least one promotional product in their kitchen, 74% have at least one at their workspace, and 55% have at least one in their bedroom. While branded apparel can significantly help to boost brand awareness, choosing the right screen printing shop can help ensure not just that the job gets done, but that it gets done right. With that in mind, here are just a few qualities to prioritize when looking for the right screen printing shop for your needs.
Versatility in Product Offerings
The top five most popular product categories are wearables, writing instruments, bags, calendars, and drinkware. That being said, the screen print shop you choose should have a wide variety of product offerings. Ideally, they can provide different types of apparel as well as other practical household items, like cups, calendars, and office supplies. Of course, if you’re focusing on one type of item, you may want to consider choosing a provider that specializes in only the items you need. Choose your options carefully and consider which types of items are most likely to have the greatest impact on overall brand awareness.
Creative Eye For Design
On average, consumers are exposed to 3,000 ads and promotional messages every day, so it’s important to choose a provider that has a creative eye for design. Without a bit of extra creative flair, your logo may just blend in with the hundreds or thousands of others like it.
Communication and Overall Professionalism
Finally, it’s important to choose a screen printing shop that maintains a professional attitude and atmosphere during all interactions with customers. The shop should have plenty of experience flawlessly carrying out your design plans:
“One of the main reasons a piece might not be accepted is due to the mis-alignment of the color layers. This alignment is called registration. If the registration is off by even a millimeter, meaning the color layer on top of a previous layer isn’t lined up exactly, then parts of another color, or even the white paper underneath can show through the cracks,” writes James Barnard on Medium.
About 53% of people who own a promotional item use that item at least once a week, and it’s up to you to choose the right screen printing shop to make the custom woven labels that will take your brand’s apparel to the next level. For more information about custom patch construction for branded apparel, contact Foundry Clothing.